Did you know the Earth has a pulse?
At Yara, we see this mysterious scientific fact as a symbol for our ambition - Growing a Nature-Positive Food Future
Did you know the Earth has a pulse?
At Yara, we see this mysterious scientific fact as a symbol for our ambition - Growing a Nature-Positive Food Future
A shared commitment
The growing challenges of hunger, soil degradation, climate change, and supply chain disruptions demand immediate action from all of us. As Yara, we recognize that we need to take part in it. We will do everything in our power to lead a food system transformation to restore our soils, cut emissions, and improve access to healthy food.
That is why we, driven by our purpose, science, and more than 100 years of agronomic knowledge, are committed to giving back to the Earth more than we take. Growing a Nature-Positive Food Future, our new ambition is our commitment to being part of the solution and the reinforcement of our purpose to responsibly feed the world and protect the planet.
The Earth's pulse connects us
For Yara, the Pulse is a metaphor of the “heartbeat” of Earth, a rhythmic symbol of all life on the planet. It reminds us of humanity's connection to Earth, and our shared duty to protect nature. We want it to become a symbol for our ambition – Growing a Nature-Positive Food Future.
Watch our film about the unifying phenomenon that connects us all.
At Yara, we will do everything in our power to lead a food system transformation through Climate neutrality, Regenerative agriculture and Prosperity
Climate neutrality
Reducing emissions from agriculture, shipping, and energy industries
Regenerative agriculture
Protecting nature by promoting farming practices and products that give back to earth more than it takes
Prosperity
Improving livelihoods by growing farmers' prosperity and increasing access to healthy food
Learn how we contribute to these pillars
Helping farmers to tackle climate change
“Yara’s knowledge has helped me mitigate the effects of climate change. I used to get 15 bags of maize per acre. Now, my yield is 45 bags. Tripling yield takes you from famine to a good life.”
Philip Kipkorir
Maize farmer in Kenya
Learn more about our strategy and sustainability in Yara on our corporate website
Strategy
Our strategic direction
Yara's corporate strategy is our direction as a company. Read about Yara's strategy and our ambition pillars.
Learn moreSustainability
Good business is sustainable
Sustainability is integral to our core business strategy and how we fulfill our ambition.
Learn moreOur purpose
Mission, vision and values
Our mission is our reason to exist. Our vision for the world is based on ensuring a nature-positive food future.
Learn more
