YARA@30: Celebrating 30 Years of Impact in Kenya
Trusted Legacy. Growing the Future.
For three decades, YARA has stood shoulder to shoulder with Kenyan farmers, nurturing not just crops, but communities, resilience, and results. As we mark 30 years, we reflect on a legacy of shared prosperity and plant bold new seeds for Kenya’s agricultural future.
Why Agriculture Needs the Youth…And Why the Youth Need Agriculture
•Youth (18–35) = 35% of Kenya’s population
•Youth in Agriculture = Only 28%
•Agriculture = 33% of Kenya’s GDP
•Agriculture employs over 75% of rural Kenyans
This is our chance to reverse the trend. Agriculture is a future-facing opportunity, not a fallback. YARA@30 is our call to action.
30 Under 30: Shamba Stars
We’re spotlighting 30 exceptional young farmers, agripreneurs, and food system champions shaping the future of agriculture in Kenya. Shamba Stars will:
•Receive national recognition and mentorship
•Shape policy conversations on food and youth
•Showcase at the Agitech Grand Expo in Mwea, Kirinyaga County
Join a powerful network of change-makers Apply now
SHIKA SALASA: The Legacy Lives On
Our nationwide radio, TV, and digital campaign highlights intergenerational stories of farmers, from soil to legacy. Hear from youth who are:
•Honoring family wisdom
•Redefining farming as innovation
•Building modern agri-businesses
Shika Salasa. Own your journey. Grow your future.
The Agitech Grand Expo 2025
Celebrate innovation, youth leadership, and farming excellence in one unforgettable national event.
Date: 3rd and 4th October, 2025
Location: Mutithi, Mwea, Kirinyaga County
Features:
•Youth Farming Booths
•YARA Legacy Village Showcase
•Live Demonstrations & Learning Labs
•Legacy Fellows Recognition Ceremony
What We’ve Learned in 30 Years
•Extension must go digital & local
•Soil speaks…we must keep listening
•Youth need more than tools; they need trust
•Agribusiness must meet young people where they are
•Partnership is the future: government, private sector, and the youth
What is Holding the Youth Back?
•Barriers to formal markets
•High costs, poor supply chains
•Lack of extension services and training
•Post-harvest losses and limited value chains
•Access to quality inputs (seeds, fertilizers, machinery)
YARA@30 is addressing these challenges head-on through innovation, knowledge, and partnership.
Get Involved
•Apply to become a Shamba Star
•Download the Campaign Playbook
•Join the #ShikaSalasa Movement on social
•Share Your Farming Story
Become a YARA@30 Partner. Contact us: yara30@yarakenya.co.ke
