Mission, Vision and Values

Learn about our company's values.

Yara Mission, Vision and Values

Climate change is affecting our way of life. The world’s population continues to increase. We have more mouths to feed, limited land to farm and resources are scarce. Together we make a difference. Our success is guided by our collective knowledge and dedication to our Mission, Vision and Values.

Our mission

Responsibly feed the world and protect the planet 

What we do and why we do it: Our mission defines our company’s purpose and role in the world. We believe knowledge grows and has the power to create positive global change. We understand our customers and what motivates them. 

We understand that knowledge helps feed the world, creates profitable businesses, and protects the planet at a time when our population is expanding and our resources are increasingly challenged.

Our vision

A collaborative society; a world without hunger; a planet respected

Our founders faced the critical challenges of their time. With collaboration and curiosity, they combined and grew their knowledge to help save the lives of millions of people. 

Today, our vision is an expanding community, collaborating to protect our planet and support farmers. This collaborative community overcomes cultural, environmental, and economic barriers to create solutions that lead to a world free from hunger.

Our values:

Yara Ambition


Performing above expectations, taking initiative and constantly working in line with Yara´s ambitions and personal goals.

Yara Curiosity


Asking bold, brave questions; curiosity is the lifeblood of our culture. It is curiosity that builds knowledge and it’s the power of inquiry that led Yara’s three remarkable founders to head off an impending famine in the early 20th century.

Yara Collaboration


Working together with mutual respect, partnership, and appreciation of all perspectives and approaches. The art of collaboration - both internally within Yara and externally with the rest of the world - amplifies our collective knowledge.

Yara Accountability


Being reliable, taking responsibility and always having Yara´s and society´s interests in mind when faced with tough decisions. Through accountability trust is earned.

Our culture

Yara´s culture is based on the core values of Ambition, Curiosity, Collaboration and Accountability – which recognizes and promotes high performance and high ethical standards among leaders and employees worldwide. 

We nurture a culture that springs from knowledge gathered and shared over more than a century, by our employees, in close interaction with our customers. 

As a global company operating in more than 50 countries, Yara has a highly diverse workforce. We see this diversity as a strength. Our aim is to secure the best talent we can in all our markets and create a global talent pool of people of diverse nationalities, backgrounds and cultures. 

Additionally, we are dedicated to conducting our business according to our Code of Conduct and Ethics and Compliance Program, as well as the universally accepted principles in the areas of human rights, labor, environment and anti-corruption set out by the United Nations Global Compact. 

We set high standards for our conduct and compliance, not least regarding health, environment, safety and product stewardship. We foster a performance culture focused on developing people and we encourage dialogue.

Our Strategy

Yara believes that by offering a positive value proposition to our customers, we can deliver attractive returns to our shareholders while creating value for society. 

Learn about our strategy and business model at yara.com